Vibrant Kalamazoo (Kalamazoo County Land Bank Authority) / Fare Games
1301 Portage Street, located in Washington Square, has undergone dramatic changes over its history: a bank, drugstore, and then, finally, L.A. Insurance, which was abandoned. Kalamazoo County Land Bank has worked to uncover the former beauty — the ornate historic molding, grand ceiling, and the corner façade — of this space in the heart of the Edison neighborhood.
Investments on Portage Street are starting to make a difference, enhancing the vibrancy of this important commercial corridor, but healthy food options are still a challenge in the Edison neighborhood. Fare Games was an exciting means of introducing a competitive element in order to engage local businesspeople and residents in identifying a new tenant for 1301 Portage. Each budding food entrepreneur was asked to develop a business plan for this space, then competed for incentives, such as pro-bono legal services and restaurant supplies, to launch their business. Supporting and enriching the cultural, social and economic life of Greater Kalamazoo.
The winner of the competition, Pho on the Block, will celebrate their grand opening in May 2017. Their plan promises an exciting new modern Vietnamese dining concept with locally sourced produce. This restaurant will serve as an anchor for Washington Square, encouraging people from Kalamazoo and beyond to connect with one another.